Phillips 77OLED806/12 77'' OLED Android 4K UHD HDR Ambilight TV*contact store for price*

• 4-sided ambilight all-around immersion - every moment feels closer. Intelligent LEDs around the edge of the TV respond to the on-screen action and emit an immersive glow that's simply captivating. Experience it once and wonder how you enjoyed TV without it.

• Philips P5 engine with AI - delivers a picture so real it feels like you could step right into it. A deep-learning AI algorithm processes images in a manner similar to the human brain. No matter what you're watching, you get lifelike detail and contrast, rich colour and smooth motion.

• OLED picture quality - you get a wider viewing angle and a uniquely lifelike picture. Blacks are deeper. Colours are truer. Details in shadows and highlights are precisely reproduced. All major HDR formats are supported. You'll feel the full power of every scene.

• Cinematic vision and sound with Dolby Vision & Dolby Atmos - Support for Dolby's premium sound and video formats means that the HDR content that you watch will look—and sound—glorious. You'll enjoy a picture that reflects the director's original intentions and experience spacious sound with real clarity and depth.

• Premium design - The ultra-thin metal bezel. The soft, textured leather-backed remote with backlit keys. Or the reversible two-tone metal feet—which you can fit to the TV either way around, depending on the tone you prefer.

• Android TV - gives you the content you want—when you want it. You can customise the home screen to display your favourite apps, making it simple to start streaming the movies and shows you love. Or pick up where you left off.

• Ultra-low latency gaming - latest HDMI 2.1 connectivity and automatically switches to an ultra-low-latency setting when you start playing a game on your console. VRR and Freesync are supported for smooth fast-action gameplay. Ambilight's gaming mode brings the thrill right into the room.

• Google Assistant, works with Alexa - Push a button on the remote to talk to the Google Assistant. Control the TV or Google Assistant-compatible smart home devices with your voice. Or ask Alexa to control the TV via Alexa-enabled devices.

• Compatible with all major HDR formats - Whether it's a must-watch series or the latest video game, shadows will be deeper. Bright surfaces will shine. Colours will be truer.

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