LG OLED48C56LB 48" EVO AI OLED Smart 4K Ultra HD HDR TV with Amazon Alexa

• LG OLED Evo - OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture even brighter than before and the colour more vivid. For its combination of natural, lifelike images and vivid detail OLED evo is deeply impressive.

• α9 Gen8 AI Processor 4K - enhanced picture features. Settings such as AI Brightness, HDR Expression Enhancer and 4K Expression Enhancer let you fine tune the picture settings to your exact preferences, with more vivid colour, for example, when you want it, but not when you don’t. For the best picture, fuss-free, simply use the Auto Calibration setting.

• AI sound Pro - Virtual 11.1.2 upmixing recreates a cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.

• Brightness Booster - LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting Alogirthm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

• Ultra slim design - Sleek in virtually every way. LG OLED evo C blends into the background with almost invisible bezels for a screen with no boundaries. Watch its slim dimensions, refined over 10 years of design iterations, harmonize with your space.

• webOS 25 - now supports a wider range of applications, including Xbox Game Pass cloud streaming. It also supports multi-platform integration with Home Hub, letting you effortlessly integrate control of ThinQ and Google Home devices. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.

• Ultimate gaming experience - Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

• AI makes operation easier than ever - raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.

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