SONY BRAVIA XR55A90JU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

• OLED combined with XR picture - OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 65 inch TV.

• Cognitive processor XR - marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

• OLED contrast Pro and XR Triluminos for ultimate colour - XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

• OLED XR motion clarity and 4K XR smoothing - OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

• NCM, IMAX enhances, Dolby Vision & Calman Ready - Compatible with a wide range of technologies, the XR-65A90J reproduces visuals, just as the creator intended.

• XR sound position with 3D surround Upscaling for enveloping sound - XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

• Acoustic surface audio + -  enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

KEY SPECIFICATIONS