LG OLED55B26LA 55" Smart 4K Ultra HD HDR OLED TV with Google Assistant & Amazon Alexa

• Self Lit OLED technology - self-illuminating pixels offer 100% colour fidelity, infinite contrast with the deepest depth and stunning detail 

• Alpha 7 Gen 5 processor - delivers optimum sound and vision. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing is more advanced than ever.

• AI Picture/Sound pro for professional sound and vision - the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing is more advanced than ever.

• Dolby Vision IQ - uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. 

• HDR10 Pro - intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

• Filmmaker mode - experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

• Dolby Atmos sound - decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in speaker system and punchy amp, the OLED55A26LA delivers a smooth, well-balanced sound.

• webOS smart platform  - offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists.

• Voice control - you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

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