SONY BRAVIA XR55A84LU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

• OLED optimised by Cognitive Processor XR - over eight million, self-illuminating pixels, OLED delivers outstanding picture detail. For the deepest blacks, peak brightness and greatest contrast OLED is the most superior technology. Add Sony’s powerful XR Picture Processing, however, and you get OLED – optimised to the max. 

• XR Triluminous Pro - reproduces the widest range of colours, in the most natural shades possible. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.

• Less blur and smoother images - keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

• IMAX Enhanced, Dolby Vision & Calman Ready - reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional level

• Works with BRAVIA CAM* -  innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change channel or adjust volume using simple gestures. 

• Acoustic Surface Audio+ - enhances the sync between what you see and what you hear. Vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism.

• 360 Spatial Sound Personaliser for enveloping sound - takes a regular audio signal and creates a virtual surround sound effect 

• New gaming features - the new gaming menu makes it easier to access your game status, settings and assist functions 

• Google TV - with Google's world-class interface, accessing this Sony TV's smart features is a breeze 

• Hands-free voice control of your TV - built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. 

• 3-way multi-position stand - ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.

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