Hisense 55U7HQTUK 55'' 4K Ultra HD HDR Smart ULED TV Freeview Play

• 120Hz ULED -  refreshes images twice as fast, giving smoother motion and exceptionally responsive game play.

• Quantum Dot Technology - gets closer to the original image, with over a billion true-to-life colours. 

• Full Array Dimming - controls individual areas of the screen, for darker and lighter contrast – giving superb realism.

• Dolby Vision IQ & HDR10+ maximise HDR's technology - making it the ultimate picture processor of its type. Dolby Vision IQ uses light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is.

• Filmmaker mode - Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director wished. 

• VIDAA U 6.0 - makes Smart TV better than ever. The intuitive launcher offers a custom display of the apps you use most. Content discovery previews recommendations of the latest shows and movies from the selected app. 

• Voice control for Google & Alexa - compatible with Google Assistant and Amazon Alexa. Search for TV content or use any Alexa or Google Assistant skills, simply by voice command.

• Freeview play for catch up-Tv - Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside 70 TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. 

• Dolby Atmos compatible sound - delivers a more spacious sound, enveloping you in the action. Simply pair with Dolby Atmos compatible media and prepare for a new experience in audio.

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