LG 50UR91006LA 50'' 4K Ultra HD HDR Smart LED TV Freeview Play Freesat

• Local dimming for enhanced contrast levels - By dimming particular zones within the picture, superior contrast is achieved between light and dark sections of the picture. This improved contrast gives you a more natural, lifelike picture, with improved depth. 

• HDR, optimal detail - maximises media content, giving you the very best levels of detail. Compatible with HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

• Filmmaker mode -  lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate

• Game optimizer - utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type.

• webOS 23 - easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for.

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